Start A Teeth Whitening Business In the Mall
One of the best places to open a SmileLABS™ Cosmetic Teeth Whitening business is a teeth whitening business in a mall. Malls generate a lot of foot traffic, especially on weekends and evenings, so the exposure for a teeth whitening business is huge! The two basic ways to start your teeth whitening mall business is either in a regular inline store front with a locking door or gate, or as a teeth whitening kiosk in the aisles at a mall.
Your first consideration in opening your SmileLABS™ Cosmetic Teeth Whitening business in a mall is the location of the mall along with its local demographics. What types of people frequent the mall you are considering and what economic level are the homes and businesses surrounding the mall. A mall in an economically depressed area of the town or city is not a good choice. SmileLABS™ prime demographic is a woman aged 25-55 with a median household income of $60,000 or higher.
If the mall you are considering has a majority of people coming in that fit this demographic or better, then this is the right mall. If not, look elsewhere. The mall administration people or a local realtor should be able to supply you with this information. Also, go around and ask some of the business owners of upscale shops if they are staying busy and are seeing a lot of this type of people shopping and buying from them. Check with some of the upscale hair salons, if there are any, to see if they are happy with the mall and the clientele the see walking in. If the upscale salons are saying they wished they were somewhere else, move on to another mall location.
Having gotten past this consideration, it’s time to see whether you want a storefront or kiosk for your teeth whitening mall business. For a storefront, you’ll need either a Gold Lab with four teeth whitening chairs and teeth whitening accelerator lights, or a Silver Lab with two teeth whitening chairs/lights. It would be ideal if there would be a sink with running water, but you can use bottled water and cups to use for rinsing after teeth whitening treatments.
You should look for spaces from about 500 to 1000 square feet. If the interior floor plan is somewhat irregular as opposed to rectangular, you might be able to work out a better price because it’s typically harder for the mall to lease the space. Each teeth whitening chair has a foot print of about 2 feet by 6 feet, and the light base has a foot print of about 1½ square feet. So, you don’t need a lot of area to set up a teeth whitening station. A small area that would be used for the front desk and a waiting area with chairs and coffee table would be nice. A closet with some shelves for supplies is great and a refrigerator to store whitening gel is mandatory.
A major consideration for a teeth whitening business as a storefront in a mall is also where exactly inside the mall is the storefront located. You want your location to be as much in the main stream of foot traffic as possible. Try to avoid being put off into a blind wing of the mall that might receive less foot traffic. Near the food court is a good idea, or next to very popular stores such as the Apple™ Store, Williams-Sonoma™, Victoria’s Secret™, or Nordstroms™. Any store that caters to people of the SmileLABS™ prime demographic and has good foot traffic is ideal for a neighbor.
When negotiating with the mall for price, many malls across the country right now are looking to add new renters because of the many businesses that have closed due to the current economy. Take advantage of that. Don’t sign any long-term contracts initially; keep your term of lease as short as possible: typically 6 months or month-to-month. You should always ask to speak with the specialty leasing manager. Many malls will take a small percentage of your gross income, let’s say 15%-20%, rather than a set dollar amount for monthly rent this is known as “percentage rent”. If you can negotiate for rent in this fashion, only when you are actually bringing in income do you actually have to pay any rent. Many malls are desperate for leases, so keep that in mind when it comes to the little extras and amenities that are offered or available. Make the best deal you can for your SmileLABS™ Cosmetic Teeth Whitening business. Be patient as this is a key expense that will “make-or-break the bank,” so to speak.
Opening a SmileLABS™ Cosmetic Teeth Whitening business in a mall can also be very successfully done as a kiosk in the mall. These kiosks are ideal because the rent is usually a lot less than a storefront and if properly located in a heavily trafficked aisle, it will result in a lot more people stopping to see what is going on and will generate much more interest and questions about cosmetic teeth whitening. Getting people to stop, look, and ask you questions is very important, because once they stop and express an interest, you now have the ability to advise them on how well their teeth will respond to a teeth whitening treatment, and to perhaps up-sell them to a longer treatment appointment, depending on their individual needs and desires. This is a key skill that we will teach you once you become an Authorized SmileLABS™ Dealer.
You should have at least a Silver “SmileLAB™, or two cosmetic teeth whitening chairs and teeth whitening accelerator lights in your kiosk, but you would do better with a Gold SmileLAB™, i.e. four teeth whitening chairs and lights, especially on weekends. One of our Authorized SmileLABS™ Dealers has a kiosk in the largest mall in North America. With his GoldLAB™ of four teeth whitening chairs and lights out in the middle of the aisle, he typically keeps them full with a waiting list every weekend of the year! So if your chosen mall has plenty of traffic flow, then don’t short yourself on business because you don’t have enough teeth whitening chairs and teeth whitening lights to handle the impulse buying trends when they start to flow.
On either of these types of teeth whitening businesses done in a Mall, SmileLABS™ has them both covered and has designed specialized graphic packages with signage, window clings, stand up signs, banners, and various kiosk displays that will help you grow and show off your SmileLABS™ Cosmetic Teeth Whitening Business. Please call 866-361-6237 Ext. 8225 and talk to us today about opening your own SmileLAB™. Remember you can open your very own SmileLAB™ in less than 10 days from the time you place your order!