Salons and Estheticians Can Profit From Cosmetic Teeth Whitening
SmileLABS™ Cosmetic Teeth Whitening is a type of beauty treatment that brightens and whitens teeth that have had years of built-up stain. This process makes customers feel better about themselves and improves their poise, confidence, and their outlook on the future. Salons that offer hair, nails and eyelash treatments are one of the best businesses to incorporate the SmileLABS™ Cosmetic Teeth Whitening procedure into their chart of client services. The reason for this is that this type of beauty treatment partners easily with type of beauty treatments the salon is already doing.
Clients that come in to a salon are looking to make themselves more beautiful by having hair treatments like cuts, perms, and colorings, or are they are there to get their eyelashes or facials done. All of these involve beauty treatments to the head and face. If these customers could also get another part of their face beautified at the same place and even at the same time, they will want to add that to their treatment regime. By choosing to add SmileLABS™ Cosmetic Teeth Whitening to the salon’s chart of services, the salon owner can offer a new value-added service to their clientele that will also greatly add to their financial bottom line.
SmileLABS™ offers three complete turnkey business packages. These are what we call the Bronze SmileLAB™, Silver SmileLAB™, and Gold SmileLAB™. All Labs contain a certain number of teeth whitening chairs and teeth whitening accelerator lights dependant on the Lab size. BronzeLABS™ have one teeth whitening chair and one teeth whitening light. SilverLABS™ contain two teeth whitening chairs and lights. Our deluxe GoldLAB™ has four chairs and lights.
These different size Labs also have plenty of teeth whitening product kits with disposables; actually the Labs include enough of these kits that, once sold, will recoup the cost of that particular sized Lab.
Also included is a professionally designed website that is personalized and customized to your business name, address, phone number, and email address. This website has many informational pages to educate your customers about cosmetic teeth whitening in general, and about how SmileLABS™ is the best at doing cosmetic teeth whitening with optimal results and virtually no sensitivity. On every page of your SmileLABS™ website is an appointment scheduler that is automatically linked to your email address, so that you are instantly informed when someone has made an appointment with you; all of their information is captured and sent to you in an email so that you can call them back right away and firm up and finalize the appointment. If you promote your SmileLABS™ website, it will definitely help you get more clients coming in for your cosmetic teeth whitening business. These would be new clients to the salon, and of course, they might also want their hair, nails, and lashes done, too.
Also included with each lab are our SmileLABS™ professionally designed marketing materials. We include easily personalized business cards, brochures, posters, thank you cards, and now, the newly available gift cards in 12 different seasonal/event designs. We also have available different types of signage, window clings, kiosks, banners, and other promotional materials available to our Authorized SmileLABS™ Dealers.
Lastly, included in each lab is our professional training and certification on how to do this simple cosmetic procedure. This training and certification is for you and for all of your employees that you will have performing this service. We want to make sure that everyone is well trained in the procedure as well as how to up-sell to more profitable whitening options. All of these are included in your new Bronze, Silver, or Gold SmileLAB.
In conclusion, you should also know that you don’t have to be a salon owner to do this business in a salon. Many salon owners will work one or two chairs in their own salon, but will rent out the rest of the chairs or space available to independent contractors. You, as an Authorized SmileLABS™ Dealer, could be one of these independent contractors, and rent space from the salon owner. Usually the monthly rent for these spaces is quite low, or perhaps it’s even just a small percentage of your monthly gross.
Either way, because you are not a threat or competition to any of the other independent contractors in the salon already doing hair, nails, etc., you will be able to work out a nice little paid referral network with them. If they recommend one of their customers to you for a whitening and the customer buys from you, you in return pay the referring person a small compensatory amount for the referral; this can go back the other way as well, when you refer one of your own clients to them. In a network like this, everyone wins.
Also, because the salon already has a steady daily stream of clients coming in for hair, nails, etc., they will see that teeth whitening is now being offered in their favorite salon and they will ask about and come to you as one of your new clients. This assures you that you will have business right from the start without having to do much if any outside advertising.
This is why we here at SmileLABS™ Cosmetic Teeth Whitening feel that doing this business in a salon, either as an independent or as the salon owner wanting to add an extra revenue stream to their already successful business, is one of the best venues to do cosmetic teeth whitening. To find out just how much extra money that could easily be, along with all the other details, please call today to schedule an informative Discovery Meeting with one of our professional sales staff.